Growing Tartaric Acid Market Demand

Tartaric acid exists naturally in plants, particularly grapes, bananas, and tamarinds. Naturally occurring tartaric acid is chiral, meaning it has molecules that are not superimposable on their mirror images. It is a useful raw material in organic chemistry for the synthesis of other chiral molecules. The naturally occurring form of the acid is L-(+)-tartaric acid or dextrotartaric acid.
Essentially, tartaric acid is an antioxidants which indirectly serves as a preservative in the food industry especially in soft drinks, fruit juices, candies and certain types of jams. The acid also plays a major role in wine-making where it is used during the fermentation process for acidity adjustments  to make for a more palate pleasing taste. In essence, tartaric acid also serves as an acidulent in the food industry.
Like all other preservatives, tartaric acid has the ability to extend the shelf life of the food products we consume. It enables perishable goods to be delivered to their respective destinations.
The Global Tartaric Acid Market is expected to reach USD 425 million by 2020, according to a new study by Grand View Research. Increasing wine consumption in Asia Pacific and Latin America is expected to remain a main factor driving the tartaric acid market growth over the forecast period. Increasing tartaric acid consumption as anti-oxidant and taste enhancer in food products is also expected to have a positive impact on the market growth.
Tartaric acid prices witnessed a decline during 2009 to 2010 mainly due to economic recession in U.S. and debt crisis in Europe. The prices recovered there after due to high tartaric acid demand from emerging markets. Tartaric acid prices are projected to remain stable over the forecast period which is expected to benefit the market in terms of revenue.
Wine was the largest application segment and accounted for 33.6% of the total market volume in 2013. Tartaric acid is widely used in wine applications as a preservative, pH level reducer and tartness improver. Increasing wine consumption and production in China and with growing per capita consumption in Brazil, China, Italy, Spain and France is expected to drive tartaric acid demand in wineries. Wine is also expected to witness the highest growth rate of 5.7% from 2014 to 2020.
Global tartaric acid market demand was 60.56 kilo tons in 2013 and is expected to reach 87.18 kilo tons by 2020, growing at a CAGR of 5.3% from 2014 to 2020.
Europe emerged as the largest regional market and accounted for 39.4% of the total market volume in 2013. High tartaric acid demand for wine production in Italy, France and Spain is expected to drive the regional market growth over the forecast period. Increasing tartaric acid penetration in niche applications such as chelating agents is also expected to further complement the regional market growth. Anti-dumping duties established by the European Commission for Chinese tartaric acid imports are anticipated to secure the regional market production scenario.
Asia Pacific is expected to observe the largest growth of 6.8% from 2014 to 2020. Increasing tartaric acid market demand in wine production particularly in China is expected to drive the regional market. Growth of food & beverages industry in China, India and Indonesia is also expected to drive the regional market. Increasing awareness among consumers regarding health benefits offered by anti-oxidants has also created demand for tartaric acid market demand.
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By: Zaki

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